Using an Executive Recruiter is the Best Employment Branding Tool
By Steve Margalit, FPC Recruitment Training Consultant
Best Employment Branding Tool
Employment brand by definition is the market perception of what it’s like to work for an organization. Having a strong employment brand is extremely important to the growth and development of your company. A strong brand is a tremendous help to your efforts attracting top talent to your organization. Relying on the internet alone to accomplish this is a tall task, because the internet is a very crowded place. A real powerful tool to help you build your brand and spread the word to your target audience is the use of an Executive Recruiter. Good recruiters are hungry, curious and driven. Their assertive nature and proactive approach will help your branding efforts succeed. Here are a few ways GOOD recruiters can help…
Specialized Executive Recruiters have their finger on the pulse of the industry in which they place their candidates. They are always well researched on the latest developments and aware of the most talented performers. They spend their days on the phone recruiting, interviewing and asking for referrals. When recruiters reach out directly to this pool of top talent they are able to “sell” your story. Having a recruiter act as your brand ambassador is a tremendous opportunity to spread the word to your target audience at the grassroots level.
Advertising & Networking
Leveraging the robust network of your trusted recruiting partner is another asset you should use to strengthen your brand. Their continuous outreach to a very targeted audience serves as an advertising platform to deliver your carefully crafted messaging. Good Executive Recruiters have built a strong network of not only active candidates, but more importantly highly coveted passive candidates. If not for the efforts of this kind of proactive campaign, the passive candidates you desire probably never learn about your company story, the job opportunities you have available, and the reasons they should consider exploring them.
Eyes on the Process
Now that your message has been spread and you’ve been introduced to some viable candidates, it’s critical to stay on top of your game. The candidate journey from early conversations to the final offer stage can be bumpy at times. Working alongside and in lock step with your trusted recruiting partner can ensure a quicker and much smoother process from beginning to end. As the old adage goes, “time kills all deals”. Having a mediator who has developed strong relationships with both the candidate and you – the hiring company can really help manage expectations and lead to the desired result for both sides, an accepted offer.
You’ve poured your blood, sweat and tears into building an employment brand that you are proud of. To quote Kevin Costner’s Field of Dreams…”If you build it, they will come” is simply not enough. In order to attract the right people, you need to spread your message to the right audience. An Executive Recruiter, often working on a contingent basis, can act on your behalf in more than one capacity. Their ability to advertise and market your message to a target audience, deliver that talent to you, and work alongside you to ensure you’ve landed your target is invaluable. For more information or to see how we can help, Find your FPC Recruiter.
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