Atlanta, GA
Marketing Specialist
Marketing Specialist
FPC of Troy
Our client is a 20+ year old growth-mode medical equipment and clinical services solutions provider based in the Atlanta, GA metro.
These responsibilities are designed to leverage the Marketing Specialist’s skills in strategy, content creation, research, event management, and performance analysis to support the growth and visibility of our growth-mode clinical trials company.
Marketing Strategy Development: Design and execute comprehensive marketing strategies to promote the company’s clinical trial services. Focus on increasing brand awareness, generating leads, and expanding market presence through targeted campaigns.
Content Creation and Management: Develop and manage engaging content for various channels including websites, social media, email campaigns, and industry publications. Ensure that content effectively communicates the company’s value propositions and expertise.
Market Research and Analysis: Conduct market research to understand industry trends, competitor activities, and client needs. Use insights to refine marketing strategies, identify new opportunities, and enhance the effectiveness of marketing efforts.
Event Coordination and Outreach: Organize and manage participation in industry events, conferences, and webinars. Coordinate logistics, create promotional materials, and handle follow-up to maximize the company’s presence and networking opportunities.
Performance Tracking and Reporting: Monitor and analyze the performance of marketing campaigns using key metrics and analytics tools. Prepare regular reports on campaign effectiveness, ROI, and other relevant KPIs to inform strategic decisions and drive continuous improvement.
To apply, please send your resume to:
Contact: Bina Menon - Director of Recruiting
Company: F-O-R-T-U-N-E Consultants of Troy
Email: menonb@fpctroy.com
https://www.linkedin.com/in/binamenon/
Alternate Phone: (248) 244-8847