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Our client is a multi-billion dollar publicly traded manufacturer of aftermarket automotive products in the United States. A few years ago, they acquired a leading supplier to the powersports aftermarket. They are now looking for a VP, Sales and Marketing for this division. This critical role will be responsible for the planning and execution of a multi-channel, multi-brand strategic direction.  This role offers the opportunity to work in a direct-to-consumer, enthusiast industry. Duties and Responsibilities: Sales/Customer Service Management Strategic vision and execution / What You’ll Do

• Know the business inside & out, in each channel; Evaluate, develop, and execute sales force strategies to best serve the customer base.
• Your mission is to elevate our customer experience to unparalleled heights
• Empower and develop a world-class sales organization through coaching, teaching, mentoring, and motivating.
• Ensure the customer service experience sets the bar for WOW’ing customers and continues to innovate and improve the overall customer experience and journey.
• Develop key Sales growth strategies, tactics, and action plans then analyze methods and results
• Develop leverageable relationships with key players in and out of the industry.
• Responsible for in-depth analysis of the market and end-customer trends to establish strategies.
• Work with Business Development to ensure the sales team is bringing strategic product ideas, the voice of the customer, and industry/market knowledge into the business.

Channel Management Direct-to-consumer / eCommerce:

• Data-driven, analytic skills to ensure we maximize sales and profitability in every distribution channel.
• Expert understanding of omnichannel sales approach, including overall sales strategies, leveraging pricing and marketing opportunities, brand strategy, and channel conflict resolution
• Drive growth and experience through

Marketing/Brand Management:

• Lead the marketing team and branding teams to ensure consistent brand messaging and industry-leading creative marketing.
• Architect and oversee a comprehensive brand strategy and guide

Product Management:

• Lead product launch from marketing to roll out, with a focus on margins, market needs, and cross-selling opportunities.
• Development and execution of overall product portfolio, profit, and expense plans.

Education and Experience:

• Bachelor’s degree required; must have at least 7-9 years of experience leading a sales and marketing team in a growth industry
• MUST have previous E-Commerce, direct-to consumer, and brand management success experience
• Product knowledge and understanding of product function in powersports is a plus.
• Software skills: Proficiency in Microsoft Office Suite. Experiencing using tools such as Google Analytics, SEMrush, and other applicable tools
• Travel: Must be able to travel up to a minimum of 25%, including international travel.