The EMS Sales Manager will drive sales and marketing initiatives for electronic manufacturing services (EMS) targeting industrial and commercial markets. This role will focus on building relationships with both new and existing customers, developing targeted strategies, and ensuring effective market growth of EMS offerings.
Primary Responsibilities
Sales Strategy and Customer Relations:
Develop and execute sales and marketing strategies to expand EMS offerings across target markets
Collaborate with the external sales team to identify and cultivate new customer relationships and nurture existing accounts
Provide prompt customer support on sales and technical inquiries, including providing samples and technical documentation
Prepare and deliver quotations, making sales calls to acquire and retain key accounts
Marketing and Promotion:
Plan and manage marketing initiatives, including advertising and promotional activities via print, electronic, and direct mail channels
Participate in tradeshows to showcase products and generate new leads
Conduct marketing research surveys to assess and adjust strategies in response to market conditions and customer feedback
Data Management and Reporting:
Compile data for short- and long-range forecasts and support semi-annual budgeting
Monitor and analyze marketing outcomes, ensuring they align with performance goals and budgets
Market Analysis:
Conduct market research, financial analysis, and competitor assessments to inform strategic decisions
Evaluate market reactions to advertising programs to ensure timely adjustments to marketing plans
Team Leadership:
Supervise and support the EMS Sales team, managing hiring, training, performance evaluations, and disciplinary actions as needed
Qualifications
Bachelor’s degree in Business Administration, Electrical Engineering, or relevant field
Experience in sales and marketing within EMS or related industry
Proficiency in MS Office, particularly Excel, Word, and Outlook
Experience with CRM systems such as Salesforce
Required Skills
Exceptional verbal and written communication abilities, with experience writing business reports and presenting to clients
Proficiency in data analysis and intermediate math skills, with an ability to apply ratios and percentages effectively
Excellent organizational and team collaboration skills, with attention to detail